Why Did Delhi High Court Order Amazon To Remove the “Rooh Afza” Product Listing?


The Delhi High Court has granted an ad-interim injunction in favor of Amazon India by ordering it to delete the listing of a well-known “ROOH AFZA” product not originating from the “Hamdard Group“.
According to the court, “Rooh Afza” is a product that has been consumed by the Indian public for more than a century, and its quality standards must adhere to the relevant rules established by the Legal Metrology Act and the Food Safety and Standards Act.Delhi High Court Order To Remove the “Rooh Afza” Product Listing
The company recently discovered a seller providing “Rooh Afza” bottles that have been manufactured in Pakistan, the court was informed, and some of the listings were removed after it submitted notices to the vendors and Amazon India. The court was informed that the same did not adhere to Indian legal norms.
It is unexpected that an imported product is being sold on Amazon without full manufacturer information, the article claimed. In a ruling issued on Wednesday, Justice Prathiba M Singh stated:
“The listings of infringing ‘ROOH AFZA’ products on the website http://www.amazon.in not coming from the Plaintiffs (Hamdard National Foundation) shall be removed within 48 hours.”
The court stated that because of this, “any customer or user on the platform is likely to mistake the ‘ROOH AFZA’ product coming from Hamdard Laboratories (Waqf), Pakistan as coming from or connected to the Plaintiffs.Delhi High Court Order To Remove the “Rooh Afza” Product Listing
The court ruled that because Amazon describes itself as a middleman, it is required to include vendors’ names and contact information with product listings. Additionally, it has ordered Amazon to provide an affidavit stating whether such information is included on the Rooh Afza product listings, invoices, and labels.
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